The "Meet Miss Subway" posters decorating New York's transit system in the 1940s to the 1970s started as an ad campaign, but grew into a lasting feature. I remember it as part of the plot in the Gene Kelly musical On The Town. It featured students, teachers, stewardesses, housewives--in 1948 an African-American was named Miss Subway. Recently, photographer Fiona Gardner set out to learn what happened to all the women who were featured in this diverse beauty competition. With journalist, Amy Zimmer, Gardner tracked down 146 Miss Subway posters and interviewed 41 winners. It's a pretty fascinating piece of history and I really enjoyed reading what some of the women went on to accomplish. More here.